AI tools like Claude can dramatically simplify the creation of custom website components, enabling businesses to enhance their websites with interactive elements such as calculators, assessment tools, and more. This article will explore how you can use AI to build and implement website components tailored to your business needs, focusing specifically on an automation readiness assessment tool. Let’s dive in.

Understanding Website Components

Website components are interactive elements embedded into a webpage to improve user engagement. Examples include image sliders, forms, galleries, and calculators. These components can serve various purposes, from capturing leads to delivering personalised insights to potential clients.

Example: Building an Automation Readiness Assessment

In this guide, we’ll focus on creating an automation readiness assessment tool, designed to gauge a business’s readiness to implement automation solutions. This tool evaluates a user’s preparedness for automation based on their responses to a series of questions.

Here’s how to build it:

Step 1: Define the Component

Begin by describing the component to Claude. For this assessment tool, prompt the AI with the following:

• Component Purpose: A step-by-step form that calculates a readiness score based on user inputs.

• Target Audience: Service business owners considering automation.

• Goal: Assess the user’s readiness to adopt automation by asking five questions.

• Requirements: Generate a readiness score out of 10 and provide actionable insights.

Claude will generate the necessary code and logic for the tool.

Step 2: Ensure Compatibility with Your Website Platform

Once the AI has produced the code, adapt it to your website platform. Whether you’re using WordPress, Webflow, or Framer, you’ll need to ensure the component integrates smoothly. For this guide, we’re using Framer:

1. Copy the code from Claude.

2. Open Framer and create a new code file.

3. Paste the code into Framer’s editor.

4. Test the component to ensure it functions as intended.

Step 3: Test and Refine the Tool

After embedding the component, test its functionality. Adjust the design, such as background colours or button styles, through Framer’s property controls. You can also prompt Claude to add or modify features, like rounded corners or toggleable progress bars.

Expanding the Tool’s Functionality

Once the basic tool is operational, you can expand its features to capture more valuable data. For instance, you might:

1. Capture User Information: Add fields for users to input their email, company name, and website before viewing their readiness score.

2. Integrate with Webhooks: Set up a webhook to send user data and responses to a designated endpoint for further processing. Use services like Make.com to capture and utilise this data for follow-ups or lead nurturing.

Practical Use Case and Future Enhancements

Integrating this tool into your website provides several opportunities:

• Lead Generation: Capture user data and use it for personalised follow-ups.

• Enhanced Engagement: Provide users with tailored insights based on their responses.

• Automation Suggestions: Combine the readiness score with additional tools like ChatGPT to generate custom automation reports, tailored to each lead’s needs.

Imagine a scenario where the tool sends user responses to an AI assistant, which then analyses their website and social media presence to propose specific automation strategies. This approach not only enhances user experience but also boosts your business’s credibility and conversion rates.

Conclusion

By leveraging AI tools like Claude, small businesses can easily create and implement custom website components to streamline operations and improve user engagement. Whether it’s a simple ROI calculator or a comprehensive assessment tool, these components can significantly enhance your website’s functionality and value. Start experimenting today, and take your business to the next level with the power of AI-driven automation.