10 years of automation!
AI & Automation Agency
Build automated systems that free your team and scale your business. Without growing headcount.
Build automated systems that free your team and scale your business. Without growing headcount.
We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.
Two ways to work with us:
We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.
Two ways to work with us:
Done-for-you Automation Partnership
Join the DIY Automation Architects Community
Problems We Solve
The problems we solve for growing teams
If you’re running lean and scaling fast, these challenges probably sound familiar. We build automation and AI systems to solve them for good.
✅ Wasting hours on manual tasks?
We eliminate repetitive busywork so your team stays focused on high-value work.
✅ Scaling but can’t afford a bigger ops team?
We build automation systems that act like an invisible operations backbone.
✅ Leads slipping through the cracks?
We automate your CRM and follow-up systems to catch every opportunity, without the stress.
✅ Overwhelmed by AI & automation options?
We guide you to practical, business focused solutions without jargon or tech overwhelm.
✅ Messy processes slowing you down?
We design streamlined, standardised workflows that grow with your team - not against it.
✅ Nervous about systems breaking?
Our refined, iterative approach minimizses risk and keeps everything running smoothly as you grow.
Experts in leading edge AI and automation tools
To deliver reliable, scalable systems you need the right software stack. We partner with the best.
A handful of the hundreds of tools that we've worked with over the last decade…
What We Do
Smart systems built for your real-world business needs
We don't just automate processes - we architect solutions that make your daily operations smoother, faster, and more scalable. Every project follows our proven Assess → Implement → Refine framework to maximise impact and minimise risk.
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Trusted by 60+ businesses around the world
Trusted by 60+ businesses around the world
Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.
Our Approach
Turn messy ops into a streamlined machine
We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.
Find the bottlenecks
We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation. |
Map the customer flow
See every step your leads and customers take, and fix the friction that's slowing your growth. |
Build the right roadmap
We design a custom, scalable plan for automation and AI based on your biggest priorities.
Connect everything
We break down silos with seamless integrations so your tools actually talk to each other.
Deploy smart AI assistants
We build AI agents that handle repetitive work, so your team can focus on what matters. |
Keep systems sharp
We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.
Recent Testimonials
Hear from our amazing clients
Working with Natural as our automation partner has been a game-changer. The systems Sam and the team built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. We've saved hundreds of hours since launching.
Matthew Ford
Director, BUILT
We knew we needed better systems but didn't know where to start. Natural made the process easy and actually exciting. Within weeks, we had automations in place that saved our team dozens of hours and reduced errors dramatically. Worth every penny.
Joe Meftah
Co-Founder, Glazing Hub
We were taking on new clients and growing fast. We needed a CRM and PM system that could scale with our team's needs. Natural built out systems and supercharged our workflows with AI and automation so we can deliver more for our clients in less time every week.
Sara Callow
COO, Creative Science
Before working with Natural, we were stuck. Sales, marketing, and account management felt disconnected and chaotic. Sam helped us bring clarity, launch a new website, and build systems that reduce noise and add real value for our clients. Totally transformed how we operate.
James Fletcher
MD, Dynamic Water Solutions
Automation Architects Community
Join a community that's focused on building high value business systems
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Automation Architects Community
Join a community that's focused on building high value business systems
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Let's work together
Two paths to a leaner, more automated business
Work directly with our team or get the playbooks and tools to do it yourself. Either way, you'll build a business that's faster, leaner, and less reliant on manual effort.
AI & Automation Retainer
1 slot available
$3,500
/monthly
$9,500
/quarterly
What You Get:
Dedicated Expert Automation Developer
AI & Automation Builds
Webhooks & API Integrations
Funnel Building
CRM Customisation
Email Marketing Automation
AI Consulting
Business Analysis & Assessment
Automation & AI Project Management
Process Mapping & Documentation
Dedicated Communications Channel
Weekly Strategy Calls
Automation Architects Community
$47
/monthly
What You Get:
Copy and paste business systems
AI & automation tutorials
Support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
FAQs
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
10 years of automation!
AI & Automation Agency
Build automated systems that free your team and scale your business. Without growing headcount.
We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.
Two ways to work with us:
Done-for-you Automation Partnership
Join the DIY Automation Architects Community
Problems We Solve
The problems we solve for growing teams
If you’re running lean and scaling fast, these challenges probably sound familiar. We build automation and AI systems to solve them for good.
✅ Wasting hours on manual tasks?
We eliminate repetitive busywork so your team stays focused on high-value work.
✅ Scaling but can’t afford a bigger ops team?
We build automation systems that act like an invisible operations backbone.
✅ Leads slipping through the cracks?
We automate your CRM and follow-up systems to catch every opportunity, without the stress.
✅ Overwhelmed by AI & automation options?
We guide you to practical, business focused solutions without jargon or tech overwhelm.
✅ Messy processes slowing you down?
We design streamlined, standardised workflows that grow with your team - not against it.
✅ Nervous about systems breaking?
Our refined, iterative approach minimizses risk and keeps everything running smoothly as you grow.
Experts in leading edge AI and automation tools
To deliver reliable, scalable systems you need the right software stack. We partner with the best.
A handful of the hundreds of tools that we've worked with over the last decade…
What We Do
Smart systems built for your real-world business needs
We don't just automate processes - we architect solutions that make your daily operations smoother, faster, and more scalable. Every project follows our proven Assess → Implement → Refine framework to maximise impact and minimise risk.
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Trusted by 60+ businesses around the world
Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.
Our Approach
Turn messy ops into a streamlined machine
We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.
Find the bottlenecks
We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation. |
Map the customer flow
See every step your leads and customers take, and fix the friction that's slowing your growth. |
Build the right roadmap
We design a custom, scalable plan for automation and AI based on your biggest priorities.
Connect everything
We break down silos with seamless integrations so your tools actually talk to each other.
Deploy smart AI assistants
We build AI agents that handle repetitive work, so your team can focus on what matters. |
Keep systems sharp
We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.
Recent Testimonials
Hear from our amazing clients
Working with Natural as our automation partner has been a game-changer. The systems Sam and the team built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. We've saved hundreds of hours since launching.
Matthew Ford
Director, BUILT
We knew we needed better systems but didn't know where to start. Natural made the process easy and actually exciting. Within weeks, we had automations in place that saved our team dozens of hours and reduced errors dramatically. Worth every penny.
Joe Meftah
Co-Founder, Glazing Hub
We were taking on new clients and growing fast. We needed a CRM and PM system that could scale with our team's needs. Natural built out systems and supercharged our workflows with AI and automation so we can deliver more for our clients in less time every week.
Sara Callow
COO, Creative Science
Before working with Natural, we were stuck. Sales, marketing, and account management felt disconnected and chaotic. Sam helped us bring clarity, launch a new website, and build systems that reduce noise and add real value for our clients. Totally transformed how we operate.
James Fletcher
MD, Dynamic Water Solutions
Automation Architects Community
Join a community that's focused on building high value business systems
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Let's work together
Two paths to a leaner, more automated business
Work directly with our team or get the playbooks and tools to do it yourself. Either way, you'll build a business that's faster, leaner, and less reliant on manual effort.
AI & Automation Retainer
1 slot left
$3,500
/monthly
$9,500
/quarterly
What You Get:
Dedicated Expert Automation Developer
AI & Automation Builds
Webhooks & API Integrations
Funnel Building
CRM Customisation
Email Marketing Automation
AI Consulting
Business Analysis & Assessment
Automation & AI Project Management
Process Mapping & Documentation
Dedicated Communications Channel
Weekly Strategy Calls
Automation Architects Community
$47
/monthly
What You Get:
Copy and paste business systems
AI & automation tutorials
Support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
FAQs
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
Helping businesses grow profitably with automation and AI.
Helping businesses grow profitably with automation and AI.