10 years of automation!

AI & Automation Agency

Build automated systems that free your team and scale your business. Without growing headcount.

Build automated systems that free your team and scale your business. Without growing headcount.

We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.


Two ways to work with us:

We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.


Two ways to work with us:

Done-for-you Automation Partnership

Join the DIY Automation Architects Community

automation workflow diagram
automation workflow diagram

Problems We Solve

The problems we solve for growing teams

If you’re running lean and scaling fast, these challenges probably sound familiar. We build automation and AI systems to solve them for good.

✅ Wasting hours on manual tasks?

We eliminate repetitive busywork so your team stays focused on high-value work.

✅ Scaling but can’t afford a bigger ops team?

We build automation systems that act like an invisible operations backbone.

✅ Leads slipping through the cracks?

We automate your CRM and follow-up systems to catch every opportunity, without the stress.

✅ Overwhelmed by AI & automation options?

We guide you to practical, business focused solutions without jargon or tech overwhelm.

✅ Messy processes slowing you down?

We design streamlined, standardised workflows that grow with your team - not against it.

✅ Nervous about systems breaking?

Our refined, iterative approach minimizses risk and keeps everything running smoothly as you grow.

Experts in leading edge AI and automation tools

To deliver reliable, scalable systems you need the right software stack. We partner with the best.

A handful of the hundreds of tools that we've worked with over the last decade…

What We Do

Smart systems built for your real-world business needs

We don't just automate processes - we architect solutions that make your daily operations smoother, faster, and more scalable. Every project follows our proven AssessImplementRefine framework to maximise impact and minimise risk.

Assess

Requirements gathering

Process mapping

Automation roadmap creation

Weekly strategy calls

API and AI research

Implement

Automation workflows (Make.com)

AI agent and assistant development

CRM setup and customisation

Email marketing automation

Internal app development

Refine

Reporting and analytics setup

Custom dashboards

Regular automation and AI reviews

Monitoring and maintenance

Error handling and optimisation

Assess

Requirements gathering

Process mapping

Automation roadmap creation

Weekly strategy calls

API and AI research

Implement

Automation workflows (Make.com)

AI agent and assistant development

CRM setup and customisation

Email marketing automation

Internal app development

Refine

Reporting and analytics setup

Custom dashboards

Regular automation and AI reviews

Monitoring and maintenance

Error handling and optimisation

Trusted by 60+ businesses around the world

Trusted by 60+ businesses around the world

Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.

  • medvanta automation customer logo
    glazing hub automation customer logo
    infraction customer logo
  • medvanta automation customer logo
    glazing hub automation customer logo
    infraction customer logo

Our Approach

Turn messy ops into a streamlined machine

We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.

Find the bottlenecks

We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation.

Map the customer flow

See every step your leads and customers take, and fix the friction that's slowing your growth.

Build the right roadmap

We design a custom, scalable plan for automation and AI based on your biggest priorities.

Connect everything

We break down silos with seamless integrations so your tools actually talk to each other.

Deploy smart AI assistants

We build AI agents that handle repetitive work, so your team can focus on what matters.

Keep systems sharp

We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.

Recent Testimonials

Hear from our amazing clients

Working with Natural as our automation partner has been a game-changer. The systems Sam and the team built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. We've saved hundreds of hours since launching.

Matthew Ford

Director, BUILT

We knew we needed better systems but didn't know where to start. Natural made the process easy and actually exciting. Within weeks, we had automations in place that saved our team dozens of hours and reduced errors dramatically. Worth every penny.

Joe Meftah

Co-Founder, Glazing Hub

Automation Architects Community

Not quite ready for partnership?

Get expert support and proven systems inside Automation Architects.

Not everyone needs a done-for-you build.


If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:

Fully functioning, copy-paste business systems like KoreCRM

AI & automation tutorials for tools like Make, Airtable, Lindy + More!

Community support, expert office hours and networking

Template library and implementation guides

Behind-the-scenes breakdowns of real builds

automation workflow diagram

What templates are inside?

We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.

  • automating content creation using make.com screenshot

    Automating Content Creation with AI Assistants and Airtable

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    linkedin jobs automated scraper tutorial screenshot

    Automate LinkedIn Job search with Make.com and RSS.app

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    using claude to create content screenshot

    Creating high-quality content using Claude and Perplexity AI

    claude ai app icon

    Claude

    perplexity icon

    Perplexity

    creating SEO content using AI and make screenshot

    Creating SEO blog content using AI and automation

    make.com icon logo

    Make.com

    chatgpt app icon

    ChatGPT

    airtable icon

    Airtable

    creating content from youtube videos using AI

    How to turn YouTube videos into social media content with AI

    make.com icon logo

    Make.com

    apify web scraping app icon

    Apify

    chatgpt app icon

    ChatGPT

    generating business leads with apify tutorial screenshot

    How to generate countless business leads with Airtable, Make & Apify

    apify web scraping app icon

    Apify

    airtable icon

    Airtable

    make.com icon logo

    Make.com

    sending customised web reports to local leads screenshot

    How to send AI powered reports to potential new customers

    airtable icon

    Airtable

    apify web scraping app icon

    Apify

    make.com icon logo

    Make.com

    building an ai voice assistant with vapi screenshot

    How to build an AI voice assistant to manage new leads

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    vapi voice ai icon

    VAPI

    buildin website components with ai and framer screenshot

    How to create Framer website components with AI

    claude ai app icon

    Claude

    web design tool framer icon black

    Framer

    make.com icon logo

    Make.com

Automation Architects Community

Not quite ready for partnership?

Get expert support and proven systems inside Automation Architects.

Not everyone needs a done-for-you build.


If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:

Fully functioning, copy-paste business systems like KoreCRM

AI & automation tutorials for tools like Make, Airtable, Lindy + More!

Community support, expert office hours and networking

Template library and implementation guides

Behind-the-scenes breakdowns of real builds

automation workflow diagram

What templates are inside?

We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.

  • automating content creation using make.com screenshot

    Automating Content Creation with AI Assistants and Airtable

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    linkedin jobs automated scraper tutorial screenshot

    Automate LinkedIn Job search with Make.com and RSS.app

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    using claude to create content screenshot

    Creating high-quality content using Claude and Perplexity AI

    claude ai app icon

    Claude

    perplexity icon

    Perplexity

    creating SEO content using AI and make screenshot

    Creating SEO blog content using AI and automation

    make.com icon logo

    Make.com

    chatgpt app icon

    ChatGPT

    airtable icon

    Airtable

    creating content from youtube videos using AI

    How to turn YouTube videos into social media content with AI

    make.com icon logo

    Make.com

    apify web scraping app icon

    Apify

    chatgpt app icon

    ChatGPT

    generating business leads with apify tutorial screenshot

    How to generate countless business leads with Airtable, Make & Apify

    apify web scraping app icon

    Apify

    airtable icon

    Airtable

    make.com icon logo

    Make.com

    sending customised web reports to local leads screenshot

    How to send AI powered reports to potential new customers

    airtable icon

    Airtable

    apify web scraping app icon

    Apify

    make.com icon logo

    Make.com

    building an ai voice assistant with vapi screenshot

    How to build an AI voice assistant to manage new leads

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    vapi voice ai icon

    VAPI

    buildin website components with ai and framer screenshot

    How to create Framer website components with AI

    claude ai app icon

    Claude

    web design tool framer icon black

    Framer

    make.com icon logo

    Make.com

Let's work together

Two paths to a leaner, more automated business

Work directly with our team or get the playbooks and tools to do it yourself. Either way, you'll build a business that's faster, leaner, and less reliant on manual effort.

Business Automation Partner

$2,750

/monthly

2 slots available

What You Get:

Dedicated Expert Automation Developer

AI & Automation Builds

Webhooks & API Integrations

Funnel Building

CRM Customisation

Email Marketing Automation

AI Consulting

Business Analysis & Assessment

Automation & AI Project Management

Process Mapping & Documentation

Dedicated Communications Channel

Weekly Strategy Calls

Automation Architects Community

$47

/monthly

What You Get:

Copy and paste business systems

AI & automation tutorials

Support, expert office hours and networking

Template library and implementation guides

Behind-the-scenes breakdowns of real builds

FAQs

What’s the difference between the Automation Partnership and the Automation Architects Community?

How do I know which option is right for me?

Are there any setup fees or hidden costs?

How long do clients typically work with you?

What happens after I apply?

Can I cancel anytime?

Can I get a refund?

What is KoreCRM?

What’s the difference between the Automation Partnership and the Automation Architects Community?

How do I know which option is right for me?

Are there any setup fees or hidden costs?

How long do clients typically work with you?

What happens after I apply?

Can I cancel anytime?

Can I get a refund?

What is KoreCRM?

10 years of automation!

AI & Automation Agency

Build automated systems that free your team and scale your business. Without growing headcount.

We help small teams eliminate busywork, standardise operations, and grow faster using smart automation and AI.


Two ways to work with us:

Done-for-you Automation Partnership

Join the DIY Automation Architects Community

automation workflow diagram

Problems We Solve

The problems we solve for growing teams

If you’re running lean and scaling fast, these challenges probably sound familiar. We build automation and AI systems to solve them for good.

✅ Wasting hours on manual tasks?

We eliminate repetitive busywork so your team stays focused on high-value work.

✅ Scaling but can’t afford a bigger ops team?

We build automation systems that act like an invisible operations backbone.

✅ Leads slipping through the cracks?

We automate your CRM and follow-up systems to catch every opportunity, without the stress.

✅ Overwhelmed by AI & automation options?

We guide you to practical, business focused solutions without jargon or tech overwhelm.

✅ Messy processes slowing you down?

We design streamlined, standardised workflows that grow with your team - not against it.

✅ Nervous about systems breaking?

Our refined, iterative approach minimizses risk and keeps everything running smoothly as you grow.

Experts in leading edge AI and automation tools

To deliver reliable, scalable systems you need the right software stack. We partner with the best.

A handful of the hundreds of tools that we've worked with over the last decade…

What We Do

Smart systems built for your real-world business needs

We don't just automate processes - we architect solutions that make your daily operations smoother, faster, and more scalable. Every project follows our proven AssessImplementRefine framework to maximise impact and minimise risk.

Assess

Requirements gathering

Process mapping

Automation roadmap creation

Weekly strategy calls

API and AI research

Implement

Automation workflows (Make.com)

AI agent and assistant development

CRM setup and customisation

Email marketing automation

Internal app development

Refine

Reporting and analytics setup

Custom dashboards

Regular automation and AI reviews

Monitoring and maintenance

Error handling and optimisation

Trusted by 60+ businesses around the world

Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.

  • medvanta automation customer logo
    glazing hub automation customer logo
    infraction customer logo

Our Approach

Turn messy ops into a streamlined machine

We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.

Find the bottlenecks

We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation.

Map the customer flow

See every step your leads and customers take, and fix the friction that's slowing your growth.

Build the right roadmap

We design a custom, scalable plan for automation and AI based on your biggest priorities.

Connect everything

We break down silos with seamless integrations so your tools actually talk to each other.

Deploy smart AI assistants

We build AI agents that handle repetitive work, so your team can focus on what matters.

Keep systems sharp

We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.

Recent Testimonials

Hear from our amazing clients

Working with Natural as our automation partner has been a game-changer. The systems Sam and the team built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. We've saved hundreds of hours since launching.

Matthew Ford

Director, BUILT

We knew we needed better systems but didn't know where to start. Natural made the process easy and actually exciting. Within weeks, we had automations in place that saved our team dozens of hours and reduced errors dramatically. Worth every penny.

Joe Meftah

Co-Founder, Glazing Hub

Automation Architects Community

Not quite ready for partnership?

Get expert support and proven systems inside Automation Architects.

Not everyone needs a done-for-you build.


If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:

Fully functioning, copy-paste business systems like KoreCRM

AI & automation tutorials for tools like Make, Airtable, Lindy + More!

Community support, expert office hours and networking

Template library and implementation guides

Behind-the-scenes breakdowns of real builds

automation workflow diagram

What templates are inside?

We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.

  • automating content creation using make.com screenshot

    Automating Content Creation with AI Assistants and Airtable

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    linkedin jobs automated scraper tutorial screenshot

    Automate LinkedIn Job search with Make.com and RSS.app

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    chatgpt app icon

    ChatGPT

    using claude to create content screenshot

    Creating high-quality content using Claude and Perplexity AI

    claude ai app icon

    Claude

    perplexity icon

    Perplexity

    creating SEO content using AI and make screenshot

    Creating SEO blog content using AI and automation

    make.com icon logo

    Make.com

    chatgpt app icon

    ChatGPT

    airtable icon

    Airtable

    creating content from youtube videos using AI

    How to turn YouTube videos into social media content with AI

    make.com icon logo

    Make.com

    apify web scraping app icon

    Apify

    chatgpt app icon

    ChatGPT

    generating business leads with apify tutorial screenshot

    How to generate countless business leads with Airtable, Make & Apify

    apify web scraping app icon

    Apify

    airtable icon

    Airtable

    make.com icon logo

    Make.com

    sending customised web reports to local leads screenshot

    How to send AI powered reports to potential new customers

    airtable icon

    Airtable

    apify web scraping app icon

    Apify

    make.com icon logo

    Make.com

    building an ai voice assistant with vapi screenshot

    How to build an AI voice assistant to manage new leads

    make.com icon logo

    Make.com

    airtable icon

    Airtable

    vapi voice ai icon

    VAPI

    buildin website components with ai and framer screenshot

    How to create Framer website components with AI

    claude ai app icon

    Claude

    web design tool framer icon black

    Framer

    make.com icon logo

    Make.com

Let's work together

Two paths to a leaner, more automated business

Work directly with our team or get the playbooks and tools to do it yourself. Either way, you'll build a business that's faster, leaner, and less reliant on manual effort.

Business Automation Partner

$2,750

/monthly

Booking for May

What You Get:

Dedicated Expert Automation Developer

AI & Automation Builds

Webhooks & API Integrations

Funnel Building

CRM Customisation

Email Marketing Automation

AI Consulting

Business Analysis & Assessment

Automation & AI Project Management

Process Mapping & Documentation

Dedicated Communications Channel

Weekly Strategy Calls

Automation Architects Community

$47

/monthly

What You Get:

Copy and paste business systems

AI & automation tutorials

Support, expert office hours and networking

Template library and implementation guides

Behind-the-scenes breakdowns of real builds

FAQs

What’s the difference between the Automation Partnership and the Automation Architects Community?

How do I know which option is right for me?

Are there any setup fees or hidden costs?

How long do clients typically work with you?

What happens after I apply?

Can I cancel anytime?

Can I get a refund?

What is KoreCRM?

Helping businesses grow profitably with automation and AI.

Helping businesses grow profitably with automation and AI.

Natural Agency Limited © 2024 - The Old Police Station, Ashby de la Zouch, Leicestershire, LE65 1BS

Natural Agency Limited © 2024 - The Old Police Station, Ashby de la Zouch, Leicestershire, LE65 1BS