10 years of automation!
B2B AI & Automation Agency
Automation & AI systems for lean B2B teams
Automation & AI systems for lean B2B teams
We help founders and small teams eliminate busywork, streamline operations, and scale with smart automation and AI.
Two ways to work with us:
We help founders and small teams eliminate busywork, streamline operations, and scale with smart automation and AI.
Two ways to work with us:
Done-for-you Automation Partnership
Join the DIY Automation Architects Community
Experts in leading edge AI and automation tools
To deliver reliable, scalable systems you need the right software stack. We partner with the best.
A handful of the hundreds of tools that we've worked with over the last decade…
What We Do
End to end AI and automation services
We take the time to understand your business, your goals and your customer experience to craft a tailored AI and automation roadmap.
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Trusted by 60+ businesses around the world
Trusted by 60+ businesses around the world
Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.
How we help you succeed
Turn messy ops into a streamlined machine
We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.
Find the bottlenecks
We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation. |
Map the customer flow
See every step your leads and customers take, and fix the friction that's slowing your growth. |
Build the right roadmap
We design a custom, scalable plan for automation and AI based on your biggest priorities.
Connect everything
We break down silos with seamless integrations so your tools actually talk to each other.
Deploy smart AI assistants
We build AI agents that handle repetitive work, so your team can focus on what matters. |
Keep systems sharp
We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.
See what our clients are saying
See what our clients are saying
Working with Natural as our automation partner has been a game-changer. The systems Sam built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. Since launching, revenue is up 28% YOY and our sales process is significantly smoother.
Matthew Ford
Director, BUILT
Jeff Prewitt
Founder, Construxion Pro
"You killed the design on this! I knew I was gonna love what you built, but this still exceeded my expectations.
Thanks Sam!"
Alex Mohseni
Founder, AskTheHive
"Natural is the best design and customer journey focused experience I’ve ever had. True partners, helping you build at truly amazing at speed."
Tony Yi
CTO, MedVanta
"My work with Sam, and with the work he has delivered has been nothing less than exceptional and is a testament to what a true partnership should look like in every engagement."
Sara Callow
CEO, Creative Science
"Amazing design, great communication and process! Sam really helped us create an experience that perfectly positions us to our ideal clients and increased the amount of leads we've generated"
Joe Meftah
Co-Founder, Glazing Hub
"Sam took the time to deeply understand the problem we're trying to solve and as a result absolutely nailed the look, feel and journey for the customer on our website and lead nurturing campaigns."
Jeff Prewitt
Founder, Construxion Pro
"You killed the design on this! I knew I was gonna love what you built, but this still exceeded my expectations.
Thanks Sam!"
Alex Mohseni
Founder, AskTheHive
"Natural is the best design and customer journey focused experience I’ve ever had. True partners, helping you build at truly amazing at speed."
Tony Yi
CTO, MedVanta
"My work with Sam, and with the work he has delivered has been nothing less than exceptional and is a testament to what a true partnership should look like in every engagement."
Sara Callow
CEO, Creative Science
"Amazing design, great communication and process! Sam really helped us create an experience that perfectly positions us to our ideal clients and increased the amount of leads we've generated"
Joe Meftah
Co-Founder, Glazing Hub
"Sam took the time to deeply understand the problem we're trying to solve and as a result absolutely nailed the look, feel and journey for the customer on our website and lead nurturing campaigns."
Automation Architects Community
Not quite ready for partnership?
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Automation Architects Community
Not quite ready for partnership?
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Let's work together
Two ways to build an AI and automation first business
Some teams want a partner to build everything. Others just need the right tools and support.
Pick the path that gets you where you want to go.
Business Automation Partner
$4,950
/monthly
2 slots available
What You Get:
Dedicated Expert Automation Developer
AI & Automation Builds
Webhooks & API Integrations
Funnel Building
CRM Customisation
Email Marketing Automation
AI Consulting
Business Analysis & Assessment
Automation & AI Project Management
Process Mapping & Documentation
Dedicated Communications Channel
Weekly Strategy Calls
Automation Architects Community
$47
/monthly
What You Get:
Copy and paste business systems
AI & automation tutorials
Support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
FAQs
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
10 years of automation!
B2B AI & Automation Agency
Automation & AI systems for lean B2B teams
We help founders and small teams eliminate busywork, streamline operations, and scale with smart automation and AI.
Two ways to work with us:
Done-for-you Automation Partnership
Join the DIY Automation Architects Community
Experts in leading edge AI and automation tools
To deliver reliable, scalable systems you need the right software stack. We partner with the best.
A handful of the hundreds of tools that we've worked with over the last decade…
What We Do
End to end AI and automation services
We take the time to understand your business, your goals and your customer experience to craft a tailored AI and automation roadmap.
Assess
Requirements gathering
Process mapping
Automation roadmap creation
Weekly strategy calls
API and AI research
Implement
Automation workflows (Make.com)
AI agent and assistant development
CRM setup and customisation
Email marketing automation
Internal app development
Refine
Reporting and analytics setup
Custom dashboards
Regular automation and AI reviews
Monitoring and maintenance
Error handling and optimisation
Trusted by 60+ businesses around the world
Over the last decade we've worked with well over 60 companies to help them build better businesses with automation, software implementation, training and consulting.
How we help you succeed
Turn messy ops into a streamlined machine
We help you spot bottlenecks, cut manual tasks, and connect your systems so everything runs smoother and smarter.
Find the bottlenecks
We audit your workflows to spot time sucks, inefficiencies, and quick wins for automation. |
Map the customer flow
See every step your leads and customers take, and fix the friction that's slowing your growth. |
Build the right roadmap
We design a custom, scalable plan for automation and AI based on your biggest priorities.
Connect everything
We break down silos with seamless integrations so your tools actually talk to each other.
Deploy smart AI assistants
We build AI agents that handle repetitive work, so your team can focus on what matters. |
Keep systems sharp
We monitor, refine, and document everything — so your stack stays clean, clear, and easy to scale.
See what our clients are saying
Working with Natural as our automation partner has been a game-changer. The systems Sam built helped us streamline our lead flow, automate proposals, and free up our team to focus on growth. Since launching, revenue is up 28% YOY and our sales process is significantly smoother.
Matthew Ford
Director, BUILT
Jeff Prewitt
Founder, Construxion Pro
"You killed the design on this! I knew I was gonna love what you built, but this still exceeded my expectations.
Thanks Sam!"
Alex Mohseni
Founder, AskTheHive
"Natural is the best design and customer journey focused experience I’ve ever had. True partners, helping you build at truly amazing at speed."
Tony Yi
CTO, MedVanta
"My work with Sam, and with the work he has delivered has been nothing less than exceptional and is a testament to what a true partnership should look like in every engagement."
Sara Callow
CEO, Creative Science
"Amazing design, great communication and process! Sam really helped us create an experience that perfectly positions us to our ideal clients and increased the amount of leads we've generated"
Joe Meftah
Co-Founder, Glazing Hub
"Sam took the time to deeply understand the problem we're trying to solve and as a result absolutely nailed the look, feel and journey for the customer on our website and lead nurturing campaigns."
Automation Architects Community
Not quite ready for partnership?
Get expert support and proven systems inside Automation Architects.
Not everyone needs a done-for-you build.
If you're a founder, operator, or freelancer who wants to build smarter systems, Automation Architects gives you:
Fully functioning, copy-paste business systems like KoreCRM
AI & automation tutorials for tools like Make, Airtable, Lindy + More!
Community support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
What templates are inside?
We're building an ever growing library of automation, AI and Airtable systems that you can copy and paste into your business to customise and get immediate value.
Automating Content Creation with AI Assistants and Airtable
Make.com
Airtable
ChatGPT
Automate LinkedIn Job search with Make.com and RSS.app
Make.com
Airtable
ChatGPT
Creating high-quality content using Claude and Perplexity AI
Claude
Perplexity
Creating SEO blog content using AI and automation
Make.com
ChatGPT
Airtable
How to turn YouTube videos into social media content with AI
Make.com
Apify
ChatGPT
How to generate countless business leads with Airtable, Make & Apify
Apify
Airtable
Make.com
How to send AI powered reports to potential new customers
Airtable
Apify
Make.com
How to build an AI voice assistant to manage new leads
Make.com
Airtable
VAPI
How to create Framer website components with AI
Claude
Framer
Make.com
Let's work together
Two ways to build an AI and automation first business
Some teams want a partner to build everything. Others just need the right tools and support.
Pick the path that gets you where you want to go.
Business Automation Partner
$4,950
/monthly
Booking for May
What You Get:
Dedicated Expert Automation Developer
AI & Automation Builds
Webhooks & API Integrations
Funnel Building
CRM Customisation
Email Marketing Automation
AI Consulting
Business Analysis & Assessment
Automation & AI Project Management
Process Mapping & Documentation
Dedicated Communications Channel
Weekly Strategy Calls
Automation Architects Community
$47
/monthly
What You Get:
Copy and paste business systems
AI & automation tutorials
Support, expert office hours and networking
Template library and implementation guides
Behind-the-scenes breakdowns of real builds
FAQs
What’s the difference between the Automation Partnership and the Automation Architects Community?
How do I know which option is right for me?
Are there any setup fees or hidden costs?
How long do clients typically work with you?
What happens after I apply?
Can I cancel anytime?
Can I get a refund?
What is KoreCRM?
Helping businesses grow profitably automation and AI.
Helping businesses grow profitably automation and AI.