In this guide, we’ll explore how to create comprehensive and valuable content using AI tools such as Perplexity AI, Claude, and Napkin AI. This process is not a shortcut but a methodical approach to producing well-researched, high-quality resources.

Why Create In-Depth Content?

Producing detailed content serves two critical purposes:

1. Providing Value to Readers: By offering clear, actionable insights, your content can educate and engage your audience.

2. Boosting SEO Performance: High-quality, optimised content improves your website’s search rankings, driving organic traffic.

Let’s break down the process of creating such content.

Step 1: Conduct Keyword Research with Perplexity AI

Start by identifying the keywords that are relevant to your topic and audience. For instance, if your focus is on AI and automation, potential keywords might include “automation tools”, “AI content creation”, and “in-depth content strategy.” Perplexity AI can assist by conducting web searches and providing keyword strategies.

Tools and Techniques:

• Use Google Trends to identify trending terms.

• Enhance your research with tools like Glimpse, a free add-on for deeper insights.

• Prompt Perplexity AI with: “You are an SEO expert. Provide a keyword strategy for creating in-depth content on [topic].”

Perplexity AI will generate clusters of related keywords, search intent, and topic ideas to guide your content strategy. Save these outputs for future reference.

Step 2: Develop a Detailed Outline

A solid outline is crucial for structured, comprehensive content. Use Perplexity AI to generate an outline that might include the following:

1. Introduction

2. Understanding the Topic

3. Benefits and Challenges

4. Case Studies

5. Tools and Techniques

6. Conclusion

Store this outline in a document for easy access as you develop the content.

Step 3: Writing with Claude’s Projects Feature

Claude’s “Projects” feature is ideal for crafting detailed sections of content. Here’s how to use it:

1. Create a New Project: Import your outline into Claude.

2. Tackle One Section at a Time: Focusing on individual sections ensures depth and clarity.

3. Set the Tone: Instruct Claude to write in British English, maintain a professional yet conversational tone, and avoid unnecessary filler.

Tip: Leverage Claude’s Artefacts

Artefacts help organise content with proper formatting. Copy these outputs directly into your draft for a seamless experience. Provide feedback to strike the right balance between structure and narrative.

Step 4: Enhance Engagement with Visuals via Napkin AI

Visual content boosts reader engagement and comprehension. Napkin AI helps create infographics and visuals to complement your text. Here’s how:

1. Input Key Points: Paste relevant content sections into Napkin.

2. Generate Infographics: Transform text into visuals, such as flowcharts or KPIs.

3. Customise and Download: Adjust styles and colours as needed, then integrate visuals into your content.

Step 5: Use Case Studies for Credibility

Including real-world examples adds authority and relatability. Use Perplexity AI to research case studies relevant to your topic. For instance, if discussing automation, find examples like Coca-Cola’s supply chain improvements or healthcare innovations.

Ensure to link to original sources to provide further reading and enhance your content’s credibility.

Finalising and Publishing

Once your content is drafted:

• Review for Coherence: Ensure smooth transitions and logical flow.

• Iterate and Refine: Revisit sections to improve readability and accuracy.

• Format and Publish: Upload to your CMS (e.g., Framer) with proper headings, links, and visuals.

Conclusion

Creating in-depth content using AI tools streamlines the process while maintaining quality. These tools handle much of the heavy lifting, but your input ensures the content is tailored and valuable. The result? Engaging, authoritative content that resonates with readers and ranks well in search engines.